A research-grounded practice for the identity layer underneath change.

A career shaped by scholarship, executive coaching, organizational systems work, and the lived reality of transformation under pressure.

About Me
Dr. Amy Chiang portrait

I've spent 20 years inside one of the most complex systems there is: the human being trying to change.

Not the idea of change. Not the strategy for change. The actual experience of it - in the body, in the organization, in the space between who someone has learned to be and who they might actually become.

I came to this work through research, through practice, and through my own lived experience of the patterns I now study. My doctorate in Human and Organizational Systems gave me the academic language. Two decades of consulting and coaching inside Fortune 100 companies and with senior leaders across technology, education, financial services, and professional services gave me the field evidence. And the Jack Mezirow Living Theory Award - named for the theorist whose work on transformative learning is the foundation of my own - gave me the context to understand where my work sits in a larger lineage of scholarship.

What I kept finding, across every context and every client, was the same thing: people don't fail to change because they lack intelligence, insight, or intention. They fail to change because the pattern lives somewhere insight doesn't reach. In the nervous system. In the body. In the survival identity - the version of themselves they constructed under pressure, that became so familiar it started to feel like who they are.

That finding is the foundation of the FORMA® methodology, a proprietary framework for navigating identity-level transition that I developed over years of research and practice.

And it is the foundation of Survival Identity: The Hidden Patterns Running Your Work, Leadership, and Life - my first book, publishing April 2026.

And it is the foundation of Transforma Systems, Inc. - a technology platform I founded to make this work accessible to people who have never had access to the kind of support that coaching and therapy provides.

I believe transformation is a learnable skill, not a personality trait. I believe the patterns that limit us can be named, understood, and changed. And I believe that access to that process should not depend on income, geography, or who you happen to know.

That's what I'm building.

Key idea

“Transformation is a learnable skill, not a personality trait.”

01

PhD, Human and Organizational Systems - Fielding Graduate University

02

MS, Organizational Change Management - The New School

03

MA, Human Development - Fielding Graduate University

04

Jack Mezirow Living Theory for Transformative Learning Award

05

20+ years consulting and coaching across Fortune 100 organizations

Dr. Chiang is the Founder and CEO of Transforma Systems, Inc., a technology platform built on the FORMA® methodology that operationalizes identity-level transformation for individuals, practitioners, and organizations at scale.